Cartello celebrates 40 years with a path dedicated to its history at the Genoa Boat Show
Taking part in the Genoa Boat Show is an important event for all companies in the sector, which every year present their products and innovations to an ever larger and more interested audience. It has always been so for Cartello too, but this year in particular. It is no coincidence that our company is celebrating 40 years in business, and the International Boat Show, to which it has always been closely tied, was the natural place and moment to kick off the celebrations.
As always, Cartello presented at the show Yanmar marine engines, which have long been a benchmark in the sector. In addition to the already well-known 300 hp from Cox Powertrain, visitors could also admire the new entry in the range, the 350 hp V8 diesel outboard. Last year, moreover, a new product conceived by Cartello was presented at the Genoa Boat Show, and in the edition that has just ended it was given ample prominence: Orizon, a remote engine diagnostics and monitoring device which, after a year of testing, is finally ready to be distributed and which represents a new and highly innovative challenge for Cartello.
Our presence at the Genoa Boat Show had all the characteristics of a confirmation of the past and a projection towards the future, in a perspective of continuous growth and innovation. Alongside the three brands, which represent the present and future of Cartello, we created a real path through images and objects from the company’s history, starting from the first invoice issued, all the way to the prints of digital photos from the latest shows, by way of historic photos, race trophies and various awards, and even a vintage Yanmar engine. A parade of memories that interested, and sometimes even moved, those who have known us for a long time, those who work with us and those just approaching this sector, as well as the ordinary visitor, who was pleasantly struck by this unusual story and content. “We strongly wanted the story of these 40 years, which is the story not only of a company but also, and above all, of a family, to be noticed and retraced within our exhibition space, from the origins to our plans for the future,” explained Communications Manager Rosa Finizola. “And in doing this, as for many years now, we found a perfect partner in Gesta Allestimenti, who best brought our idea to life.”
“We are really very pleased with the result achieved this year. We had to surprise while maintaining an attractive visual that at the same time communicated the longevity of a company celebrating 40 years in business. The beauty of this stand lies in its concept.” These are the words of Gesta’s CEO, Iury Fichera, who explained, speaking about the work carried out: “The overhead curved fascia seems to stretch to infinity and plunges into a wall of waves that are echoed by two counters designed like the inner structures of the bulwarks of ancient galleons. The juxtaposition of a futuristic curved LED wall placed beside a stylised tree is the essence of what Cartello conveyed to us: a company with a significant history projected into the future.”
In short, Cartello wanted to show its customers, partners and visitors how much the 40-year milestone means to the company, and wanted to communicate it visually with a stand that expressed in clear terms the achievement of such a milestone. “In our sector, as in many others, it is no trivial matter to withstand adverse fortunes for so many years and always remain at the top, always on the crest of the wave,” declared our President, Corrado Gaia, adding: “We have really seen a lot since the 1980s, including the economic crisis and Covid-19, but also many happy moments and many successes. It is right to remember and celebrate the road travelled.”
Here’s to the next milestone!
