Meet our pioneers and the latest arrival in Cox Marine’s V8 family

The world’s most powerful diesel V8 outboard family is launched alongside “Here’s to the Pioneers”, a campaign celebrating prominent figures who have excelled on the water and in life.

The “Here’s to the Pioneers” campaign features twenty-one hugely inspiring people, past and present, who have created the kind of “Hell, Yeah!” moments for which Cox Marine is increasingly well known. The campaign marks the proud unveiling of the very latest addition to the Cox Marine product range, a 350 hp variant of the flagship V8 outboard.

The pioneers include well-known names such as Amelia Earhart, Neil Armstrong and the daredevil Evel Knievel, but also more unexpected figures, such as Serena Williams, the powerhouse of tennis, and the innovative composer and bandleader Jon Batiste.

A thrilling and highly inspiring film, 60 seconds long, has been produced and premiered at the Miami International Boat Show.

Gavin Wesson, CEO of Cox Marine, said: “Having reflected on our mission to break new technological and engineering ground in the marine industry, ‘Here’s to the Pioneers’ is a worthy celebration of those who demonstrate ingenuity, dedication and foresight.”

Cox Marine, the British outboard manufacturer, was co-founded by David Cox, who firmly believed that dangerous petrol outboards had had their day. Wesson added: “Believing there had to be a better way was the thought that inspired our pioneering journey towards developing a lightweight outboard powered by fuels other than petrol, without compromising on what matters. The launch of our first product, the Cox Marine 300, a 4.4-litre twin-turbo 300 hp V8, turned this idea into reality. Deciding to design our outboard from a blank sheet of paper allowed us to push further, creating a platform that allows for further growth, development and, most importantly… great power!“.

With that, Cox Marine introduces the newest member of its product line, the Cox Marine 350, the latest arrival in the V8 family, an outboard that sets new standards in fuel economy, power delivery and safety.

Wesson adds: “The new 350 allows us to efficiently power larger-displacement boats in both the leisure and commercial sectors. This lets us work with new customers and improve our standard offering to existing partners. Building on our proven V8 architecture, the Cox Marine 350 is proof of this platform’s capability, of the technology it contains and of its growth potential.“

With increased turbocharger capacity and other changes made to the base version, this cutting-edge variant sets a new standard for what we should all expect from our marine propulsion units: an outboard that bridges the gap with petrol outboards more than any other. The Cox Marine 350 outboard has already proven its performance, driving Cox to beat its own speed record for engines powered by alternative fuels last October.

Adam Gurr, Product Director at Cox Marine, remarked: “The creation of the V8 represented the beginning of a new generation of outboard technology, offering the only alternative propulsion solution built specifically for the marine industry. The V8 answers the reasonable and growing demand for a propulsion option that delivers the same levels of performance, convenience, time and economy“.

The Vice President of the Cox Marine division at Ring Power, Pat Bucci, is enthusiastic about the addition of the 350: “The American leisure boating market is always looking for the maximum in torque and range. The 350 offers that and more.  I am sure our customers will line up to have their “Hell, Yeah!” moments with the 350.”

The launch of the Cox Marine 350 marks another chapter in Cox Marine’s ambitious journey towards cleaner, safer seas for everyone.


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