Dreaming of Malibu and Baywatch
Who has never dreamed of finding themselves on one of those wonderful, endless Californian beaches, feet wet with ocean water, perhaps watching one of the famous made in USA lifeguards made famous by the TV series “Baywatch” walk past?
Well, Cartello Srl has successfully recreated this atmosphere at its stand at the 2023 Boat Show. In the last edition of the Show, too, the marine engine company did not go unnoticed at all, deciding to bet heavily on sensationalism and the evocative atmosphere of the stand.
“Yes, we sail”: this is the motto that has accompanied Cartello since 2022 and that, as announced last year, sums up the will and intention to gather into one big WE, an inclusive we, all boating enthusiasts, boat owners, leisure sailors, fishermen, those curious about the sector and professionals, taking them sailing to exclusive places, even if only places of the imagination, that allow a perfect blend of relaxation and fun.
If in the last edition the port of call was a Caribbean atoll, this year visitors to the Cartello stand were catapulted onto a Californian beach, fully immersed in the West Coast dream, among palm trees, fine sand and surfboards. With a setting like that, who wouldn’t feel like a holiday, the sea and adventure? “We like to surprise,” said Corrado Gaia, President of Cartello, “and it seems that this year too we have achieved our aim. Once again we wanted to create a stand that would be remembered, and I am sure that it was.”
At the centre of the scene, as always, were Yanmar engines, Hidea outboards, the Cox diesel outboard, the collaboration with the E-motion hybrid system and, this year, also the presentation of Orizon, the newcomer at Cartello, a highly innovative product, unique in the sector and created by the company itself, which deals with predictive diagnostics and adaptive maintenance.
Crowning it all, the stand hosted a live performance by two graffiti artists (you can visit the profile of one of them here: @zeus-oczb) who created a mural on the walls of the display during the Boat Show, which all visitors could therefore watch and admire in fieri. The waves, the skaters, the turtle and the palm trees helped make the Malibu beach atmosphere even more realistic and the visit to the stand a true imaginary journey.
As for many years now, the stand was fitted out by Gesta Allestimenti, which technically realised the company’s creative idea: “It was not easy to combine the wish to carry on, in spirit, with what was imagined last year and the need to surprise a second time, but we are proud to have successfully brought our partner’s ideas to life,” commented CEO Iury Fichera.
And who knows whether some visitor, looking out from the tower in the middle of the stand, didn’t actually see a Californian lifeguard running and diving into the ocean!
See you next year!
