{"id":3156,"date":"2023-10-24T13:38:33","date_gmt":"2023-10-24T13:38:33","guid":{"rendered":"https:\/\/www.cartello.eu\/?p=3156"},"modified":"2026-11-09T17:06:45","modified_gmt":"2026-11-09T17:06:45","slug":"dreaming-of-malibu-and-baywatch","status":"publish","type":"post","link":"https:\/\/www.cartello.eu\/en\/dreaming-of-malibu-and-baywatch\/","title":{"rendered":"Dreaming of Malibu and Baywatch"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Who has never dreamed of finding themselves on one of those wonderful, endless Californian beaches, feet wet with ocean water, perhaps watching one of the famous <em>made in USA<\/em> lifeguards made famous by the <a href=\"https:\/\/en.wikipedia.org\/wiki\/Baywatch\" target=\"_blank\" rel=\"noreferrer noopener\">TV series \u201c<em>Baywatch<\/em>\u201d<\/a> walk past?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Well, <strong><a href=\"https:\/\/www.cartello.eu\/en\/\">Cartello Srl<\/a> <\/strong>has successfully recreated this atmosphere at its stand at the <a href=\"https:\/\/salonenautico.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>2023 Boat Show<\/strong>.<\/a> In the last edition of the Show, too, <strong>the marine engine company did not go unnoticed at all, deciding to bet heavily on sensationalism and the evocative atmosphere of the stand<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cYes, we sail\u201d<\/strong>: this is the motto that has accompanied Cartello since 2022 and that, as announced last year, sums up the will and intention to gather into one big <strong>WE<\/strong>, an inclusive we, all boating enthusiasts, boat owners, leisure sailors, fishermen, those curious about the sector and professionals, taking them sailing to exclusive places, even if only places of the imagination, that allow a perfect blend of relaxation and fun.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"2683\" src=\"http:\/\/www.cartello.eu\/wp-content\/uploads\/2025\/09\/IMG_5674-scaled.jpg\" alt=\"\" class=\"wp-image-2683\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"2684\" src=\"http:\/\/www.cartello.eu\/wp-content\/uploads\/2025\/09\/IMG_5831-scaled.jpg\" alt=\"\" class=\"wp-image-2684\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"2681\" src=\"http:\/\/www.cartello.eu\/wp-content\/uploads\/2025\/09\/IMG_5833-scaled.jpg\" alt=\"\" class=\"wp-image-2681\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">If in the last edition the port of call was a <a href=\"https:\/\/www.cartello.eu\/en\/caribbean-atoll-genoa-international-boat-show\/\" target=\"_blank\" rel=\"noreferrer noopener\">Caribbean atoll<\/a>, this year <strong>visitors to the Cartello stand were catapulted onto a Californian beach, fully immersed in the West Coast dream, among palm trees, fine sand and surfboards.<\/strong> With a setting like that, who wouldn&#8217;t feel like a holiday, the sea and adventure? \u201c<strong><em>We like to surprise<\/em><\/strong>,\u201d said <strong>Corrado Gaia, President of Cartello,<\/strong> \u201c<em>and it seems that this year too we have achieved our aim<\/em>. <em>Once again we wanted to create a stand that would be remembered, and I am sure that it was<\/em>.\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At the centre of the scene, as always, were <strong><a href=\"http:\/\/www.yanmaritalia.it\" target=\"_blank\" rel=\"noreferrer noopener\">Yanmar<\/a> engines<\/strong>, <strong><a href=\"http:\/\/www.hideapower.eu\" target=\"_blank\" rel=\"noreferrer noopener\">Hidea<\/a> outboards<\/strong>, the <strong><a href=\"https:\/\/www.cartello.eu\/en\/cox-marine\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cox<\/a> diesel outboard<\/strong>, the collaboration with the <strong><a href=\"https:\/\/www.e-motion-hybrid.com\/?lang=it\" target=\"_blank\" rel=\"noreferrer noopener\">E-motion<\/a><\/strong> hybrid system and, this year, also the presentation of <strong>Orizon<\/strong>, the newcomer at Cartello, a highly innovative product, unique in the sector and created by the company itself, which deals with <strong>predictive diagnostics and adaptive maintenance<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Crowning it all, <strong>the stand hosted a live performance by two graffiti artists<\/strong> (you can visit the profile of one of them here: <a href=\"https:\/\/www.instagram.com\/zeus_oczb\/\" target=\"_blank\" rel=\"noreferrer noopener\">@zeus-oczb<\/a>) who created a mural on the walls of the display during the Boat Show, which all visitors could therefore watch and admire <em>in fieri<\/em>. The waves, the skaters, the turtle and the palm trees helped make the Malibu beach atmosphere even more realistic and the visit to the stand a true imaginary journey.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"2685\" src=\"http:\/\/www.cartello.eu\/wp-content\/uploads\/2025\/09\/IMG_5743-scaled.jpg\" alt=\"\" class=\"wp-image-2685\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"2686\" src=\"http:\/\/www.cartello.eu\/wp-content\/uploads\/2025\/09\/IMG_5745-scaled.jpg\" alt=\"\" class=\"wp-image-2686\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"2688\" src=\"http:\/\/www.cartello.eu\/wp-content\/uploads\/2025\/09\/IMG_5749-scaled.jpg\" alt=\"\" class=\"wp-image-2688\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"2689\" src=\"http:\/\/www.cartello.eu\/wp-content\/uploads\/2025\/09\/IMG_5830-scaled.jpg\" alt=\"\" class=\"wp-image-2689\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" data-id=\"2687\" src=\"http:\/\/www.cartello.eu\/wp-content\/uploads\/2025\/09\/IMG_5832-scaled.jpg\" alt=\"\" class=\"wp-image-2687\"\/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As for many years now, the stand was fitted out by <strong><a href=\"https:\/\/www.gestaallestimenti.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Gesta Allestimenti<\/a><\/strong>, which technically realised the company&#8217;s creative idea: \u201c<em>It was not easy to combine the wish to carry on, in spirit, with what was imagined last year and the need to surprise a second time, but we are proud to have successfully brought our partner&#8217;s ideas to life<\/em>,\u201d commented <strong>CEO Iury Fichera.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And who knows whether some visitor, looking out from the tower in the middle of the stand, didn&#8217;t actually see a Californian lifeguard running and diving into the ocean!<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>See you next year!<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Who has never dreamed of finding themselves on one of those wonderful, endless Californian beaches, feet wet with ocean water, perhaps watching one of the famous made in USA lifeguards made famous by the TV series \u201cBaywatch\u201d walk past? Well, Cartello Srl has successfully recreated this atmosphere at its stand at the 2023 Boat Show. &#8230; <a title=\"Dreaming of Malibu and Baywatch\" class=\"read-more\" href=\"https:\/\/www.cartello.eu\/en\/dreaming-of-malibu-and-baywatch\/\" aria-label=\"Read more about Dreaming of Malibu and Baywatch\">Read more<\/a><\/p>\n","protected":false},"author":6,"featured_media":2249,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[44],"tags":[],"class_list":["post-3156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-events-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dreaming of Malibu and Baywatch: Cartello at Genoa 2023<\/title>\n<meta name=\"description\" content=\"Cartello recreated a Californian beach inspired by Malibu and Baywatch at the 2023 Genoa Boat Show, with live graffiti artists at the stand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cartello.eu\/en\/dreaming-of-malibu-and-baywatch\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dreaming of Malibu and Baywatch: Cartello at Genoa 2023\" \/>\n<meta property=\"og:description\" content=\"Cartello recreated a Californian beach inspired by Malibu and Baywatch at the 2023 Genoa Boat Show, with live graffiti artists at the stand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cartello.eu\/en\/dreaming-of-malibu-and-baywatch\/\" \/>\n<meta property=\"og:site_name\" content=\"Cartello\" \/>\n<meta property=\"article:published_time\" content=\"2023-10-24T13:38:33+00:00\" \/>\n<meta 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