HISTORY

Marine solutions born from passion, grown through experience, and driven by technology

“Few will have the greatness to bend history itself; but each of us can work to change a small portion of events.”

– Robert Kennedy

We were born from an intuition, grew through hands-on experience, and are driven by the will to innovate. Today we deliver complete solutions for the marine industry, representing leading brands and developing proprietary technologies. We bring together people, know-how, and passion to make every journey safer, more efficient, and connected.

1984

Cartello is born

Angelo Gaia, Bruno D’Agosta, and Stefano Jelussi establish Cartello with a unique vision: bringing innovative, high-quality products to the Italian marine market.

1990

Partnership with Yanmar

Cartello grows alongside Yanmar, a premium brand for discerning enthusiasts, building industry-leading know-how and a service network in Italy.

2000

A network of excellence

A national network of workshops and dealers establishes itself as a community of professionals united by a passion for the sea and dedication to customers.

2002

New propulsion solutions

Cartello becomes the official distributor of Nakashima propellers, expanding its offering with high-efficiency propulsion solutions.

2007

The second generation

Corrado Gaia, Angelo’s son, takes the helm, marking a new phase of renewed vision while preserving family values.

2010

Beyond the core business

Cartello expands with Domino ribs, strengthening its portfolio with complete and innovative solutions.

2017

The diesel era

The arrival of Cox Powertrain marks a significant technological evolution, introducing diesel outboards to the Italian market and paving the way to high-performance solutions.

2018

New ideas and new markets

Cartello invests in Hidea outboards, entering the European market with accessible, high-quality products, while maintaining its identity and initiating a strong digital transformation.

2024

Cartello turns 40

Cartello celebrates 40 years of history, passion, and growth in the marine sector, consolidating its identity and vision for the future. The partnership with Hidea concludes.

2025

Orizon, Cartello’s AI brand

Cartello launches Orizon, a brand integrating AI into marine technology to optimize performance, safety, and management through advanced monitoring and predictive diagnostics systems.

THE MISSION

Our mission